Our Story
We are group of innovative product designers with 25 years of experience in designing the most loved Indian consumer products. Soft & Fresh is born from the feedback given by consumers over similar products and with the mission to provide consumers the highest-quality at reasonable prices.
Our Fabric Conditioner has been immensely successful in the organized commercial and hotel laundries, online platforms and offline retail alike. All our products designs have received very good consumer feedback from more than one million retail and institutional consumers
Our Essence
Soft & Fresh is a true celebration of fragrance. The essence of our product lies in our efforts to provide our customers with the highest quality of fabric conditioner at surprisingly reasonable prices.
Our main focus at Soft & Fresh is help our customers feel the pleasant fragrance of soft, freshly cleaned clothes, without having to pay massive amounts of money like they have to for other fabric conditioners today.
Our Vision
We are a purpose-driven brand that looks at sustainability from a unique perspective. We use multi-layered laminate pasting for all our packaging processes, and we work with plastic recyclers near Mumbai to recycle all multi-layer laminate packaging.
We’ve also found an innovative way to encourage our buyers to reuse and reduce consumption by incentive-based buy back schemes.
In a nutshell, we offer our customers with a high-quality, reasonably-priced, and sustainable fabric conditioner to give their clothes a vibrant touch.
Our Products
Our complete range of products are 100% vegetarian with no animal testing, no toxic residues, and no bleach or gummy deposit of oils.
All our fragrances are safety-tested and comply with international standards. We make sure we rigorously maintain the IFRA certificate standard in the production of all our products.
What’s more? The consistency of our Soft & Fresh fabric conditioner is such that it ensures your washing machine is not clogged. It is not too thick nor too watery.
The Soft & Fresh fragranced products are designed with love in India but with inputs from all perfumers from around the world !